Title : Big Fish, Little Minnow, Overcrowded Pond
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Big Fish, Little Minnow, Overcrowded Pond
Australian carrier Jetstar should be investigated for selling fares below cost, sparking a race to the bottom that threatens smaller operators, a regional airline boss says. Sounds Air chief executive Andrew Crawford said since Jetstar started flying from Nelson Airport, in December 2015, the Marlborough airline had seen a significant drop in business in Nelson. Crawford said Nelson Airport had been the second biggest market for Sounds Air. It was now the sixth, and the company was making $60,000 a month less than it was two years ago. "Jetstar has come into this country and offered fares at ridiculous levels, I mean way below cost. They're offering fares that I believe the Commerce Commission should be putting a stop to," Crawford said. "It's absolutely decimated our market in Nelson to the point where we'll have to seriously consider if we can keep doing it ... it's a race to the bottom, and we're caught up in it." Crawford made the comments at a public meeting organised by Kaikoura MP Stuart Smith, which took place in Blenheim on Tuesday evening. It was illegal for a company to take advantage of market power under the Commerce Act, but for predatory, or below cost, pricing to be illegal companies had to meet a number of criteria. A Jetstar spokesman said the Commerce Commission had never investigated the company for selling fares below cost. He did not say if the airline engaged in the practice. "Aviation is a very competitive industry with airfares set based on market conditions. Jetstar is able to offer low fares because we keep our costs as low as possible," he said.
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